Sony sells over 500,000 PSP units in first two days
Sony Computer Entertainment America Inc. announced today that the first week sales of the PSP (PlayStation Portable) handheld entertainment system generated more than $150 million at North American retailers, outpacing the launch week sales for any other product in the space.
Additionally, demand drove the sell through of over 500,000 PSP Value Packs in the first two days alone – an unprecedented number further validating PSP as the most anticipated product of 2005 and an industry altering force – and remained strong throughout the first week. Making the $150 million mark all the more spectacular, PSP sales were achieved during a traditionally slower non-holiday season launch, and during a period when many retailers were closed for Easter.
“The launch of PSP was everything we hoped for, with extraordinary consumer demand driving sales of hardware units alone upwards of $150 million in first week sales, far and away above those generated by any other product in the space,” said Kaz Hirai, president and chief executive officer, Sony Computer Entertainment America in the press release. “In only two weeks, PSP is having an immediate impact across the entire industry as consumers are clearly voting it the product of the year in 2005.”
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