Gadgets and Gizmos

General Electric launching the Digital Cameras in UK

GE is the second-largest company in the world after Exxon Mobil, fact fans and has been generally electric since a light bulb lit up over Thomas Edison’s head in 1876.

Now it’s moving into a new market with the G series of compact cameras. American industrial giant General Electric launched a new brand of cameras, under the name General Imaging.

The cameras are currently sold only in America primarily through the Radio Shack chain of electronics retailers, but a report on Pocket Lint gadget news site claims that the brand will be launched in the UK early in 2008.

The company, which currently sells digital cameras in the US, will launch in the UK on 22 January 2008, ahead of PMA, the photography trade show in Las Vegas at the end of January.

The company then plans to launch in other European countries thereafter. Details, however, are still sketchy as to which models the company will announce in the UK. Their first set of releases will include entry-level digital cameras equipped with 7-megapixel sensors and 2.5-inch LCD screens.

That sounds about right, as virtually every low-end, entry-level camera we’ve seen other manufacturers announce recently fit those same criteria. Beyond that, GE also promises to introduce a higher-end camera with a 3-inch LCD and a massive 12-megapixel sensor. Pricing and availability has not yet been finalized.